It becomes difficult for some people to start a business even when they already have capital; this is due to fear of getting loss and markets. here are some few simplest tips to consider before starting any business.
1. Write down your vision or fore purpose
You can’t get somewhere without
knowing what the vision for your business and your life is. While the
end result of your business will probably look a little different than
your initial vision, you have to have the end result in mind to start.
What do you want to do with your business? Try answering these three
simple questions about your product or service and you’ll have a
business vision nailed:
- What is it?
- What do I get?
- How do I get what i do get?
2. Research your market.
This is such a boring step. There’s
no way around it. It’s unsexy and it’s in depth. It’s for those exact
reasons many well-intention-ed first-timers at entrepreneurship will want
to skip over this part.
Sure,
you asked your family and a few friends and they say your idea is
great, so you’ve got a market, right? Wrong. You need to look back at
the questions that help you with your vision and drill into them again.
What
is it, and more important for your research, why would someone want it?
What do I get from you that I can’t get from someone else or something
else? How am I getting it and how is that delivery method better,
cheaper, faster or easier for me? These are all helpful questions to see
where the market is for your business and what pain points you’ll need
to solve for your market with your offering.
3. Create something you can sell.
If you can’t solve a
problem for your market, you aren’t going to make any sales large enough
to sustain a business. It’s that simple. Make sure whatever your
business is offering, it solves a problem, because you can market and
sell the solution to that problem for a viable business.
4. Get your own website.
Now that you’ve figured out your market and
product offering, you’ll need a website. It doesn’t matter if you’re a
retail or online business, both need a website no matter what.
You don’t have to spend a fortune on a website to start. Purchase a domain from a site.
5. Outline your automation.
These days, most businesses
require some level of marketing and sales automation to really scale.
You hear a lot about passive income, and getting your marketing and
sales processes as automated as possible will help you maximize the
opportunities for truly passive income. Even if you don’t want a passive
income business and are actively planning to market your business,
you’re still going to want things such as product registration, order
tracking and purchases to have some level of automation. Examples
include a thank you email, confirmation or upsell offer.
6. Set up a sales funnel.
If you don’t need the robust
offering of a site such as Infusion soft just yet for your business, look
at sales funnel-specific software programs such as
Lead Pages or
Click Funnel.
These plug and play into email service providers and payment processing
vendors and can be a nice option for small businesses just starting out
until they’re ready to scale to bigger platforms.
7. Set up an email opt-in.
First, you’ll need an email service, such as
AWeber or
MailChimp, or if you have Infusionsoft or another bigger service provider such as
Marketo,
email will be part of the platform already. Once you have your email
service, you’ll want to ensure there are plenty of places for people to
opt-in to your email list on your website, on your landing pages from
your sales funnel and anywhere else it’s appropriate. The key to a
great, scalable business is a healthy, robust email app.
8. Start a Facebook page.
Facebook
is a great, free tool for spreading brand awareness and linking to your
landing pages and website. If you create and curate really valuable
content consistently, you’ll build up a following that can help drive
your business and your brand.
9. Create valuable, shareable content.
You can post your content on your website, syndicate it through services and
post to your own Facebook page. However, if you want the word to really
spread, make sure each piece you post is easily sharable so you can
build organic traffic and word of mouth.
10. Refine, tweak and improve as you go.
You’ll
never be done, but follow the previous nine steps and you should be on
your way to establishing your business and your plan of action. As you
implement each step, remember that you’ll need to continuously learn
from each part of the process to tweak and improve as you go. The more
you learn and make corrections, the better your business will be
positioned for success in the long term.
Comments
Post a Comment